Land Rover LRX: Round Two in British Ugliness Sweepstakes

_land-rover-lrx-concept-1-lgtgriffith just showed us a photo of the Audi R8, and no one could deny that’s a gorgeous car, even if the Germans don’t win many design awards. But when it comes to SUVs, our British friends just don’t seem to get it. We just saw them produce a beastly monstrosity in the new Aston Martin Lagonda. Now here they come again with the new Range Rover LRX. Click on photo to get the full impact.

As I said about the Kia Soul Sport, this thing looks like someone stepped on it. What’s the deal about squashed-down rear quarters? Is that a new styling trend, or are they trying to sell us rear-view cameras because the vision’s so bad? Jalopnik says it may come in as a five-door and “carry a taller roof line.” One would hope so.

And all those front-end styling tricks, sculpted panels and flow lines. What happened to simple, form-and-function cars? Land Rover’s design director Gerry McGovern says, “This vehicle has its own unique personality. It’s very dramatic and its very youthful.”

This is really tiresome fluff, Gerry, especially when I read the votes of confidence some folks have expressed in your company via comments on that Jalopnik post:

As a previous owner of a Land Rover, what I appreciate most about them is that you often sell them with relatively low mileage for the year. This is often due to the fact that they spend more time on a lift, than on the road, but all in all it is still a benefit.

and

As a Range Rover owner and Land Rover enthusiast I can say I expect nothing from this concept. I saw the Stormer with all it’s amazingness, and it became that anesthesia on wheels that is the RR Sport.

Tell us about your Land Rover experiences. Are you friend or foe?

—jgoods



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