BMW: Prestigious or cool?
You can finally rest easy, because Kelley Blue Book has released its 2009 Brand Image Awards.
If you’re like me, you lie awake at night wondering what image your car projects to your family, friends, and co-workers.
You ask yourself questions such as, “Am I driving the most rugged truck?” “Is my car the coolest one on the block?” And, “I sure hope my car shows my friends that I appreciate a good value. But what if it doesn’t?”
If you drive a Toyota, you can relax knowing that everyone you know has labeled you as a value hunter who loves your family. In addition to taking home KBB’s Best Value Brand award, Toyota also snagged Most Family Friendly Brand.
Any Dodge or Chevy truck owners out there? I’m sorry to tell you that you don’t have the truck perceived as the most rugged. You might as well be driving a Tonka if you don’t have a Ford parked in your driveway. Of the 12,000 people surveyed for this study, Ford is perceived as the Most Rugged Truck Brand.
Award-winning Cadillac interior
For those of you hoping you can have the Coolest Brand, the Best Performance Brand, and Best Luxury Exterior Brand all in one, you’re in luck if you own a BMW! If you own a Cadillac, you’ll have to settle for knowing people perceive your ride as the brand with the Best Interior Design. If that’s a little too low on the testosterone scale for you, this won’t help: Cadillac is also perceived as the Most Comfortable Brand. So if you’re planning a long road trip and want a comfy ride with a pleasing color palate, you might want to hang on to that CTS.
Mercedes owners can revel in the fact that their cars are perceived as the Best Prestige Brand. Apparently you should never confuse “prestige” with “cool,” but I’m pretty sure only the good folks over at KBB know exactly what the difference is.
One award category remains: Best Exterior Design Brand-Non Luxury. Mazda drivers: I’m sorry to say you don’t drive a car perceived as having the best exterior design. Neither do you Saturn drivers. Or you, Chevy owners. If you drive a Nissan, though, congratulations on being the envy of the neighborhood!
What do you think of Kelley Blue Book’s 2009 Brand Image Awards?
-tgriffith
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