BMW and Mercedes Joining Forces

BMW and Mercedes are deadlocked in discussions about joining forces to improve automotive technology in Europe according to Motor Authority.

Arch-rivals BMW and Daimler are still locked in talks with latest discussions surrounding topics on component sharing and joint-research of new powertrain technologies. Daimler CEO Dieter Zetsche has confirmed the two carmakers are in fact discussing the potential for component sharing, alluding to the fact new emissions laws are forcing manufacturers to develop expensive new technologies to help reduce emissions and fuel consumption levels.

Ironically this is like McDonald’s and Burger King joining forces to develop a better burger.

Related posts:

• Damage - Are you a new driver or is the car for a younger driver?  If ...
• Did your car brand win one of these prestigious awards?
• 2006 L.A. Auto Show: The Governator
• Reader Review of the Week
• NHTSA Collects over $30Million in CAFE Fines from DaimlerChrysler

Related posts:

• BMW announced yesterday plans to produce 100 hydrogen-powered 7 Series ...
• 2009 BMW X6 Pricing Leaked...It Starts at $52,500
• BMW 335xi with all-wheel drive in 2008: Is Audi getting too close?
• New BMW M3 CSL Caught Testing in Germany?...It's the Ultimate M3
• Head to Head: 2007 BMW 335i vs. 2007 Infiniti G35